The new look FB business page is here and 5 things you need to know about Facebook Insights

Facebook has launched the latest look for business pages, and 5 things you need to know about Facebook insights

After months of speculation, the wait is finally over. The new look Facebook business page has arrived, and while it has some similar features to the personal timeline, there’s a lot more functionality. Not only is there an extra-large space for an image, there’s a dashboard summary on your home page, and a message centre. But that’s not all… but why don’t you take a look for yourself?

The new look for Facebook pages has been launched on at 12am on March 1, 2012

You can check it out here, or you can go to your own page and play around and get familiar with all the new features and functions.

Mashable has put together an introductory guide on the new look brand pages, which are understandably creating a bit of excitement among major players and micro businesses alike.

But if you’re a page admin and not quite comfortable with it yet, don’t fear, you’ll have until March 30 to curate your new profile, then the revamp goes live for everyone.

And speaking of Facebook…I thought now would be a great opportunity to share a few insights about, well, Facebook insights.

Mogul Mum, aka Heather Allard has put together a quick guide to your Facebook analytics. If you have wondered how to make analytics work for you, Heather gives 5 key areas you need to keep an eye on.

Facebook Insights: Demographics, Growth + Referrals, Oh My! | The Mogul Mom.

But before you go, I’m interested to hear your comments about the new look for business pages. It comes with plenty of new functionality too… what do you like most, what features annoy you?

Facebook say it’s a great space for branding and I’d whole-heartedly agree with that. It always has been in my opinion, but now I think it’s even better.

And with all that space for an eye-catching picture, it’s got my mind ticking over. Are you a fan?


3 responses to “The new look FB business page is here and 5 things you need to know about Facebook Insights

  1. I literally just encountered my new FaceBook page. After a quick exploration, I think I am going to enjoy it. The one thing I could not find was my Insights for traffic. Any suggestions on where to find that on the page would be greatly appreciated. Thanks for being so informative, and please keep sharing…I’m learning as I go.

    • Yes, those of us who were up late last night were up even later once the new look page was launched. You should be able to find your insights via your dashboard at the top of your page. You’ll see a graph right in the middle, click through to the ‘see all’ link. The format has changed a little, but I believe the content has not changed much at this stage. Thanks for your comment Katy.

  2. Found it! Thank you so much for your help, You Rock!

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