Tag Archives: marketing

The new look FB business page is here and 5 things you need to know about Facebook Insights

Facebook has launched the latest look for business pages, and 5 things you need to know about Facebook insights

After months of speculation, the wait is finally over. The new look Facebook business page has arrived, and while it has some similar features to the personal timeline, there’s a lot more functionality. Not only is there an extra-large space for an image, there’s a dashboard summary on your home page, and a message centre. But that’s not all… but why don’t you take a look for yourself?

The new look for Facebook pages has been launched on at 12am on March 1, 2012

You can check it out here, or you can go to your own page and play around and get familiar with all the new features and functions.

Mashable has put together an introductory guide on the new look brand pages, which are understandably creating a bit of excitement among major players and micro businesses alike.

But if you’re a page admin and not quite comfortable with it yet, don’t fear, you’ll have until March 30 to curate your new profile, then the revamp goes live for everyone.

And speaking of Facebook…I thought now would be a great opportunity to share a few insights about, well, Facebook insights.

Mogul Mum, aka Heather Allard has put together a quick guide to your Facebook analytics. If you have wondered how to make analytics work for you, Heather gives 5 key areas you need to keep an eye on.

Facebook Insights: Demographics, Growth + Referrals, Oh My! | The Mogul Mom.

But before you go, I’m interested to hear your comments about the new look for business pages. It comes with plenty of new functionality too… what do you like most, what features annoy you?

Facebook say it’s a great space for branding and I’d whole-heartedly agree with that. It always has been in my opinion, but now I think it’s even better.

And with all that space for an eye-catching picture, it’s got my mind ticking over. Are you a fan?

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Women’s business: cashing in on Facebook

by KATE MATTHEWS

North Coast women are cashing in on Facebook

HAVE you noticed something? There seems to be an incredible number of women out there who have seen the power and potential of marketing through Facebook. Whether they are making or creating things to sell, offering advice as business mentors, or setting up an online store to fill a particular niche, it seems women all over our region (and all over the world) are now cashing in online in a serious way. Not only that, but many women are also reaching out a helping hand, or Facebook share to others. It’s a clear case of networking really working!

In my situation, while on maternity leave with my third son I got inspired and then excited as I recognised a gap in the market so I began my own little business (not North Coast Markets, that came later). Without going into what I do in detail… I am a stall holder at a number of local markets, as well as festivals and events. I have a Facebook page and a website to get the word out. My point is, I was amazed at the support given to me by other women. Many of whom I have never met and several more that I have gotten to know as a result of making a connection through my Facebook business page. This was something I did not expect but I acknowledge these connections as altogether integral to my current level of success.

A few weeks ago I returned to work as a journalist with The Daily Examiner. Seeing all this ‘women’s business’ happening around me, I knew it would make a great story that might inspire other women, so it was one of the first ideas I brought to the news meeting. I spoke with three inspirational north coast women who are taking on the world using Facebook as their primary medium of communications. I could have included a whole lot more, but space is always a premium in newspapers. If you click here you’ll see what was published.

Let me know what you think. I’d love to hear your story too.

Actually, I overheard two stall holders, both women, talking about this particular story on the weekend. Apparently it had convinced them to set up a Facebook business page and a website to compliment their market stall. How cool is that?

Have you turned your idea into dollars via Facebook? Tell us about your business. Have you been helped along the way by other women?  I’d love to hear your story. Leave a comment below or send me an email northcoastmarkets@hotmail.com

Is your website costing you business?

What is the true cost of your website? Is it turning your potential customers away?

by KATE MATTHEWS

Does your website stand out from the crowd?

IS YOUR website making a great impression? Is it engaging? Does it reflect your business brand? Can people find it? And if you don’t have a website, why not?

So many questions… but they all need to be answered if you are going to have a successful online presence for your business. According to Google, 97% of consumers search for local businesses online.  Can you afford to NOT have a great website?

We thought we’d take a look at a few common mistakes that can turn away your potential customers in minutes, as well as a few of the things that (we think) make a website stand out from the crowd.

1. Visual design

There are several elements to visual design, but together they create your brand, deliver your message, and sell your product. Or do they? Don’t turn your potential customers away by creating a bad first impression.

Now I’m not saying YOUR website is ugly, but I’m sure you’ll agree that there are far too many websites out there that do suffer from (a term I have just coined): Ugly Website Syndrome (UWS).

Common mistakes include poor layout, difficult site navigation, clashing colours, hard to read fonts, flashing lights, typos and ugly images. I could go on, but I think you get the picture. And don’t think that being on a shoestring budget will allow you to be forgiven for such faux pas! It won’t. A bad website will just make you – and your business – look cheap.

Even if you don’t have web programming skills, or a big budget, you can use a variety of templates and FREE website builders to help get you started. We love Wix, Blogger, and WordPress. But there are many more out there.

2. CURRENT CONTENT

When is the last time you updated your website, or even checked the information is still current and effective? We recommend checking your website over thoroughly at least once a week, and updating or tweaking it as necessary. Keeping it fresh will also help you rank better with search engines, something every business should have high on their priority list. There is no excuse for out of date content on your site. If you haven’t updated your website recently, you can be sure it is hurting your business, so do something about it, today.

3. ONE CLICK POLICY

One of the most important pieces of information on your website is your contact information. Is it easy to find? It should only ever be one click away from ANY  page on your site. In fact, all key pages of your site should only ever take one click to find.

4. INTEGRATE YOUR SOCIAL MEDIA

The marketing world agrees: social media probably the most important tool right now for reaching out and connecting with your past, present, and future customers. Make sure you link your website to your preferred social media platforms. It should be easy for your guests to find the link and connect with you in ‘real time’.

If you haven’t created a business page on Facebook yet, what are you waiting for? It’s dead easy, and very cost-effective (free). Here’s a great post which highlights the value of Facebook marketing for all types of businesses, written by Lisa Marie Robinson on her blog, The Market Place.

But a word of warning. Don’t put all your marketing eggs in the one social media basket. There’s no doubt Facebook is a great marketing tool, but it shouldn’t be your ONLY one. You don’t own that little piece of Facebook real estate, no matter how well it’s working for your business.

At the very least, you might like to consider using a mix of media platforms. The ones you choose are up to you, but with many people actively using Twitter and Facebook, it would be wise to at least investigate your options.  By linking them to your website or blog, you’ll have a completely integrated media package.

5. Register your business with google MAPS

Sounds simple, right? But many DIY webmasters skip this step and wonder why their business website flounders in a sea of online content. Click this link and follow the steps.

RELATED STUFF:

What is holding you back from blogging your biz? One of my favourite virtual business mentors, Karen Gunton, has written a great article on why blogging is a great tool for small businesses. A great and informative read, will definitely get you thinking.

QUICK TIPS:

Ask a friend (or three) to look at your site objectively. And beg them to be brutally honest. Give them a checklist.  You may like to include things like;

  • Is my site easy to find with a search engine? What key words worked best? And what didn’t?
  • Is my site easy to navigate?
  • Are my contact details easy to find?
  • What was your first impression?
  • What are five words that you would use to describe my site?

Got a few seconds to take our poll and/or leave a comment?