by KATE MATTHEWS
HAVE you noticed something? There seems to be an incredible number of women out there who have seen the power and potential of marketing through Facebook. Whether they are making or creating things to sell, offering advice as business mentors, or setting up an online store to fill a particular niche, it seems women all over our region (and all over the world) are now cashing in online in a serious way. Not only that, but many women are also reaching out a helping hand, or Facebook share to others. It’s a clear case of networking really working!
In my situation, while on maternity leave with my third son I got inspired and then excited as I recognised a gap in the market so I began my own little business (not North Coast Markets, that came later). Without going into what I do in detail… I am a stall holder at a number of local markets, as well as festivals and events. I have a Facebook page and a website to get the word out. My point is, I was amazed at the support given to me by other women. Many of whom I have never met and several more that I have gotten to know as a result of making a connection through my Facebook business page. This was something I did not expect but I acknowledge these connections as altogether integral to my current level of success.
A few weeks ago I returned to work as a journalist with The Daily Examiner. Seeing all this ‘women’s business’ happening around me, I knew it would make a great story that might inspire other women, so it was one of the first ideas I brought to the news meeting. I spoke with three inspirational north coast women who are taking on the world using Facebook as their primary medium of communications. I could have included a whole lot more, but space is always a premium in newspapers. If you click here you’ll see what was published.
Let me know what you think. I’d love to hear your story too.
Actually, I overheard two stall holders, both women, talking about this particular story on the weekend. Apparently it had convinced them to set up a Facebook business page and a website to compliment their market stall. How cool is that?
Have you turned your idea into dollars via Facebook? Tell us about your business. Have you been helped along the way by other women? I’d love to hear your story. Leave a comment below or send me an email firstname.lastname@example.org